Contents

As a PowerPoint user, it is sometimes necessary to accurately translate a company's marketing collateral to slide format. Learn some tips on moving copy effectively between the mediums.

Translating Company Collateral to PowerPoint

Translating Company Collateral to PowerPointAs a PowerPoint user, it is sometimes necessary to accurately translate a company's marketing collateral to slide format. Often, this information arrives in the format of a company brochure, or copied blurbs from the website, or a long Word document bogged down with New Age sales jargon and irrelevant "stuffer" copy.It is your job to find the needles of information in the haystacks of hype, to reduce lengthy paragraphs to mere phrases, to provide your audience with only the information they need to know. Brevity is your goal, bullet points your craft.When tackling these projects, which can be nothing short of arduous for lengthy documents spread across multi-page presentations, there are some best practices and tactics to make your life easier and the final product better.1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especially critical for freelancers, who might not be as familiar with the corporate messaging as an in-house designer or marketing support person.2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.3. Highlight key passages. Look for "power words." These are the words or phrases that pop off the page, are descriptive, and reinforce the message with color and purpose. Use these words in your PowerPoint slides. For instance:"In the past year, the company sales team has achieved a ten percent increase in numbers, well beyond initial projections. Leveraging our recently implemented database, profit margins continue to rise despite several personnel additions and our office expansion initiative."Could be:* 10% in sales over last year* Better than projections* Profits rise despite expansion4. Bullets are always better than full sentences. They are punctual and easy to digest. Never use full paragraphs unless you specifically want your audience to not read what you have to say.5. Trim copy to get to the core message. Eliminate frivolous and clichd marketing speak like "leverage existing technology" and "innovative solutions." These weak strings of buzzwords barely meant anything when they were first published, and the only response they elicit now is the glazing over of your audience's eyes.6. Find the numbers and take advantage of them! People like to see numbers -- they are easy facts to understand, and give meaning to ambiguous phrases. It is always better to say "Our sales this month are 25% more than a year ago at this time" than "Our sales have increased over the last year." Also, use actual numbers like "25%" rather than "twenty-five percent." It saves space and gives the text more punch.

How Do I Generate More Online Leads For My Direct Sales Business?

How Do I Generate More Online Leads For My Direct Sales Business?

Heres a question I recently received from a subscriber who was looking for more leads for his direct sales business. He wrote:*Question*: My wife and I have been an associate for a particular company for several months now and we are indeed very happy with the products and support training.Our problem is getting other people to view our link or getting them to open it at all, I suppose. We need to expand our effort to new associate recruiting and would like your input as to how we might do this. Thank you for reply to this letter.*Answer*: Thanks for the question. I know that the problem you face is what many "direct sales" reps face as well. Right now, you are using the website that the company provided to you. Its the same site that the other reps are using and it really doesnt say much about the two of you as unique people.Your site also makes people enter a code before even viewing it. I understand that this is so you can get credit for any referrals, but youre creating an extra step for your users. People have to remember the code, type it in or even copy and paste it, which unfortunately, is something a lot of people wont bother to do. People use the Internet because its easy and they want to surf around quickly, without having to jump through hoops. You want your information right in front of your prospect when they get to the site.Obviously, this is the way the company has set up the website and they probably arent going to change thatbut honestlyI dont think that matters. The two of you need your own unique online presence and need to generate your own leads.Heres why:Who knows what will happen with your relationship with your company. They are a highly reputable company thats been around for well over 100 years, but you have no idea what the future holds. If the company decided to no longer offer the direct sales opportunity or one day, the two of you decide you just dont want to work with the companywhat happens? Your business is gone! Thats no good.I recommend that you keep your online presence separate from the company you are working with, so it really is your OWN business and you can maximize your income. You can generate leads that might be interested in your opportunity and you can make them other offers through affiliate programs or you might even want to create your own information products down the line.Think of what unique perspective you give to your business. Are you great cooks who can show people how to make delicious meals with those products? From the recruiting side, you can also figure out a unique perspective, but make it a product focused one. Your best recruits will be people who have the same interests as younot just people who want to make money online.You can start by creating a list to promote your products and another to find recruits. Id create two separate websites for this because some of your best customers will never be interested in the opportunity, so dont confuse your visitors. For the product list, you can share recipes, information about using the right herbs and spices, etc. For the recruiting one, you can give information about starting a home business, show how fun it is to sell these types of products, etc.all from your own perspective.All these subscribers you gather now belong to you. If you decide to move in a new direction with your business, you still have these subscribers and you can continue to deliver quality information to themand earn an income too.Just remember, this is your business and you want to have complete control AND maximize your income.

Guess Who Ford Motor Just Quit Selling To...

Guess Who Ford Motor Just Quit Selling To...

One of the very hardest things for a marketer of any kind to accept is that not everyone will buy their product, no matter how great they think it is. And even if someone else believes it's fabulous too, that doesn't mean they'll buy.I play tennis not golf. So no matter how stunning the new clubs are that Tiger himself uses, I won't buy. I don't do golf. So you're better off to save your energy and find someone who DOES love golf. As obvious as this sounds, it's almost impossible for marketers to do.Ford Motor for example, just figured this out a few months ago. I posted on 1.23.06, the day they put out through the Wall Street Journal their five point plan to "restore profitability" to the company, and to "change their mindset." Here's #5:"Quit trying to sell Fords to people who won't buy them; focus instead on likely prospective customers."Think of all the advertising noise this will eliminate. No more screaming at the wrong ones. What if every marketer were to adopt this strategy?Say you're selling an insurance type of program. Who is a likely prospective customer? Here's one group: those who buy extra warranties for things they get, from calculators to computers, to warranty insurance, flood insurance, earthquake insurance. Yes, I am one of those. This group also includes people who plan vacations ahead, have retirement plans in place. The planners. Or the sudden loss set, for example, who want to be ready next time.Start describing the group by describing yourself. Why do you have the program? Ask your existing customers why they bought. They're your customers, aren't they? They comprise a community, if you will, and isn't that who you want to go after?Instead of doing therapy?Say you sell nutritional supplements. Who is a likely customer? How about those who know nutrition matters and who know that they cannot get the nutrients they need from the food they eat, even if it's all organic? These folks know they need to supplement. Like me. Or those who've had a close call or recent diagnosis and are responding to their wake-up call - they're now ready to eat right and supplement.Ask yourself why you take your supplements. Ask your steady customers (not just those who are selling). They'll give you their why's which will help describe your prospective customers.It's a start.

The Offset Process of Book Printing

The Offset Process of Book Printing

Books have been a part of peoples lives. They provide us knowledge, information and different stories. They make us laugh, cry and even bring us inspiring tales. This is perhaps why books have a special niche in the printing industry. Hence, they are carefully and effectively produced and designed to make a lasting impression to its readers. Books are usually printed using standard paper and sizes. And to make sure that they are printed the way a publisher wants them, they have to select the right printer that offers economical print pricing. Offset printing has been the printing process used for years in book printing. Compared to digital printing that offers fixed cost per unit, offset printing offer a more flexible pricing scheme. This means that the more you print, the lower the cost per unit. This is perhaps why even though digital printing is recently gaining popularity in the printing industry most publishers still avail of offset printing. There are basically three types of offset press. This includes web press, sheetfeed press and belt press. The web press process makes use of paper in a large roll that is continuously fed at high speed. The papers are then chopped and folded constantly and emerge into signatures or 32-page sections. This type of press is relatively the most cost effective print process that uses one color jobs and runs as much as five thousands prints. The belt press, on the other hand, is usually used for magazines and trade books. This process uses the web press process and makes use of binding. As a result paperbacks materialize completely at the end of the process while hardcovers only need jacket to complete the printing process. Conversely, the sheetfeed press is the slowest process among the three offset printing processes. This is because it prints one sheet at a time. Nonetheless, this is the only process that produces the highest quality and is best for short print runs ranging from two thousand to three thousand copies. Needless to say, the choice of printing process to use in your book printing is basically up to you. You have to carefully consider your printing needs before deciding which process to avail. But of course, before deciding the printing process to use you have to choose the book printer to do the job for you. This can be a lengthy and difficult process. But just the same, when you have carefully chosen the printer and the printing process, it can reduce your worry of not having quality book printing.

The Secret Affiliate Weapon: Weapon Of Mass Online Profits?

Ewen Chia is a man with a considerable reputation. He is as respected within Internet marketing as tiger woods is in golf!. Ewen is one of the most successful affiliate marketers on the web...this man generates HUGE wads of cash from his products, affiliate programs and joint ventures. Now, Why am i blabbering on about Ewen Chia? Well, its because hes just released the Secret Affiliate Weapon!Whats The Secret Affiliate Weapon?The Secret Affiliate Weapon is Ewens new money making system. Basically, the sales page promises that Ewen is going to reveal some of his most effective affiliate marketing strategies if you sign up for his membership site. Its also incredibly cheap at $9.97 (typically this sort of system would sell for upward of $50). This made me very skeptical to start with, although it proved to be unfounded . Secret Affiliate Weapon promises to "show you how to make massive amounts of instant cash from affiliate programs on complete autopilot". A bold claim indeed! Is Ewen true to his word? Well lets see shall we.....!?So What Did I Find When I Purchased The Secret Affiliate Weapon?What i found is that Ewen clearly presented 3 of his principle weapons in a concise little blueprint package. One in particular proved to be very very useful to me.You see, one of the hardest things that affiliate marketers often have to overcome is breaking into a competitive market. It can be very intimidating indeed. Secret Affiliate Weapon presented me with Ewens thinking on this topic and it blew my mind! It basically slapped me in the face, showed me what i was doing wrong, and what i should be doing to get it right! This alone was worth 10 times what the asking price for the whole Secret Affiliate Weapon package costs.Any Bad Points?One thing that i will say is that Secret Affiliate Weapon will not be ideal for Internet marketing beginners as the system assumes that you already have some basic experience.In ConclusionThe Secret Affiliate Weapon turned out to be a real gem, and im pleased that i found it. Ewens really got it right (as usual) with this one and i recommend it whole heartedly!Thanks for reading,Caiden Felix

Take Your Website to the Next Level with Google Adsense

If webmasters want to earn more with their websites, a good way to do it is through Google Adsense. There are lots of webmasters working hard to earn some good money through their sites. But then some of the guros of them are enjoying hundreds of dollars a day from Google Adsense ads on their sites. What makes these webmasters different from the others is that they are different and they think out of the box.You will be very suprized how easy some of these stadiges are to inpliment.Here are some of the best proven ways to improve your Adsense earnings.Create a custom palette for your ads. Choose a color that will go best with the background of your site. If your site has a blue background, try to use blue as the color of your ad border and background. The idea to patterning the colors is to make the Google Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.Concentrating on one format of Google Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the Google ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.Remove the Google Adsense from the bottom pages of your site and put them at the top were they will be seen. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as adsense text, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.If others have done it, there is nothing wrong trying it out for yourself.

Summary

As a PowerPoint user, it is sometimes necessary to accurately translate a company's marketing collateral to slide format. Learn some tips on moving copy effectively between the mediums.